It’s time again to bring some smiles to the faces of people in your communities and help raise money for important non-profit organizations!
Running from Nov. 17-23, the Tim Hortons Holiday Smile Cookie Campaign is back to brighten the lives of local charities and fill the bellies of lucky recipients.
Local Tim Hortons owner Barbara Drum- mond and her husband Gord own four locations: Fairview, Peace River, Valleyview, and High Prairie. The four locations have selected this fall’s charities and will be gearing up to help them
raise funds for their organizations.
“This year, our Smile Cookie proceeds will support Valleyview Interfaith Community Food Bank Society, École Des Quatre-Vents Playground Project in Peace River, Fairview Food Bank Association, and High Prairie & District Food Bank Society,” explains Drummond.
“Each group was selected because they make a real, local difference in the lives of people right here in our communities,” she adds.
“The Valleyview, Fairview, and High Prairie Food Banks were chosen because they provide vital support to families facing food insecurity and ensure no one in our towns goes hungry, especially during difficult times.”
Drummond adds the food banks are community anchors built on compassion, volunteer- ism, and care.
“The École Des Quatre-Vents Playground Project was chosen because it will create a safe, inclusive space where children can learn, play, and grow together, while also supporting French language and cultural connection in our region,” she explains.
The Smile Cookie campaign has become a national symbol of giving back.
“Hosting it twice a year allows us to spread more smiles, support more causes, and meet the growing needs within our communities,” says Drummond.
The fall campaign is slightly different than the spring campaign, with 50 per cent of Smile Cookie proceeds going to the organizations and the other half going to Tim Hortons Foundation Camps.
“These camps give youth from underserved communities life-changing opportunities to build confidence, leadership skills, and a sense of belonging,” explains Drummond.
“It’s our way of helping both local families today and future leaders tomorrow.”
Drummond urges community members to call in to order cookies for their co-workers, friends, or community groups that are deserving of receiving an extra smile, packaged in a nice warm delicious cookie.
“It turns something as simple as a cookie into a ripple of kindness,” Drummond exclaims.
Drummond says she loves the Smile Cookie Campaigns because it brings their team, guests, and community together for a shared purpose.
“It reminds us that we’re more than just a coffee shop, we’re neighbours helping neighbours,” she says.
“We hope everyone joins in by buying cookies, spreading the word, volunteering, and celebrating local generosity. Every smile, share, and cookie counts.”
The cookie campaign is set to spread kindness with a white-chocolate sugar cookie with red and green sprinkles baked into it, each hand-decorated with a beautiful white smile.
“It’s heartfelt, hands-on, and homegrown,” says Drum- mond. “There’s something powerful about seeing hundreds of icing-smudged smiles all working toward one good cause. It’s a community spirit you can taste.”
Remember to go to your local Tim Hortons to support the Holiday Smile Cookie Campaign, with 100 per cent of proceeds from cookie sales going right back into Tim Hortons community initiatives.
Emily Plihal
Local Journalism
Initiative Reporter