Emily Plihal
Local Journalism
Initiative Reporter
If you are looking to boost the mood of friends, family, or co-workers, look no further than purchasing a smile cookie this year at any local Tim Hortons restaurants.
Barbara Drummond, owner of the Tim Hortons in High Prairie, Valleyview, Peace River, and Fairview, says this campaign always brings out people to help support many of the very important non-profit organizations in the region.
“The Smile Cookie Campaign is a much-loved Tim Hortons initiative where guests can purchase a freshly-baked chocolate chunk cookie, decorated with a cheerful pink and blue smile, for $2 per cookie,” explains Drummond.
“Best of all, proceeds go directly to local charities and non-profits chosen by each participating restaurant. It runs once a year, usually in the spring, and it’s a feel-good week that brings our team, management, guests, and community together in the sweetest way. We love seeing Smile Cookie week on our calendars.”
Drummond explains local organizations can apply to be considered as Smile Cookie recipients, and they welcome those applications with open arms. She explains some locations have long waiting lists and specific selection criteria based on community needs, impact, and alignment with Tim Hortons’ values.
“It’s never an easy choice with so many deserving groups, but we do our best to support those making the greatest difference locally,” Drummond says.
“We look for local organizations that are making a meaningful impact, especially those focused on youth, health, or supporting vulnerable populations. It’s a thoughtful process, and we aim to support groups where the funds can make a real difference.”
Drummond says the Smile Campaign is more than just about cookies; it is about connection. She says the initiative brings people together for a great cause and reminds people that every small act can have a big impact, one she says is also very delicious.
The campaign runs from April 28 until May 5, and Drummond urges everyone to visit their local Timmy’s to support vital non-profit organizations in their community.
“Buy a cookie, buy more cookies, buy a box, or spread the word because it all helps,” Drummond expresses.
“And if cookies aren’t your thing, or you’re counting calories, a direct donation to the chosen charity is a wonderful alternative because every dollar helps, and every gesture counts.”
Drummond says the Smile Cookie Campaign started in 1996 in Hamilton, Ont., to support a local children’s hospital. Since then, it’s become a national campaign raising millions for local causes, and it is proof that generosity, when baked into your community, spreads fast.
“When businesses give back, they strengthen the communities they serve,” she says.
“It builds connection, trust, and a sense of shared purpose that goes far beyond the transaction. Because giving back isn’t optional, it’s essential. It’s how we show we’re more than just a coffee shop, we’re neighbours,” she adds.
Drummond says whether you’re picking up cookies, making a donation, or cheering their team on, they thank you and are very appreciative of people in the community.
“This campaign is only possible because of you, our guests, our teams, our management, and the amazing organizations we support,” she says.
“Thank you for helping us spread smiles, one cookie at a time. Just know you’re making a difference.”
High Prairie
High Prairie Tim Hortons is proud to support the Big Lakes Animal Care Facility Society, a society that was created to fundraise for the Big Lakes Animal Care Facility.
“The Big Lakes Animal Care Facility Society’s fundraising money goes towards medical expenses that we would not otherwise be able to pay for, extra toys and treats, food, and other vital items for animals in our care,” says Big Lakes County Community Services and Planning assistant Taneille Crooks.
“Our facility houses animals from all over the Big Lakes County. Our main goal is to spay and neuter every animal before they get adopted, which further solves the problem of the seemingly never-ending number of homeless animals in our area. Adopting from us not only saves one animal, but it also saves the life of one on our waitlist waiting to come into our care.”
Crooks says the shelter currently has 19 dogs and 17 cats in its care, and they are continuously in need of foster homes and donations of all sorts.
“We also always accept donations of dog food, toys, treats, cat food, animal beds, crates, and other items,” she says.
“Volunteers are always appreciated. Applications can be found on the Big Lakes County website or in person at the Big Lakes County Office.”
Crooks says being selected as this year’s Smile Campaign recipients in High Prairie was exciting and promising.
“Getting the community involved in as many ways as possible is important for us,” Crooks explains.
“People often ask how they can help and this is the perfect opportunity. You are supporting the Animal Care Facility and also get to enjoy delicious fresh cookies. We are essentially a revolving door for homeless animals that come from very sad scenarios in our area. Giving them the best possible treatment while in our care sets them up for success in their new homes.”
Pre-order forms can be filled out and sent to High Prairie Tim Hortons. The forms can be found at the High Prairie Tim Hortons or at the Big Lakes County Office.
“We are hoping to sell at least 5,000 cookies in the week-long span of the fundraiser,” Crooks says.
“Every purchase counts, every dollar counts, every share on Facebook counts. Buying a smile cookie probably feels like a small gesture but to the animals waiting for a second chance, it could change their life.”
Peace River
In Peace River, the Tim Hortons is welcoming back Always Find a Reason to Smile Suicide Awareness and Prevention.
“We have been working together for about seven years to raise funds for awareness and prevention,” says Always Find a Reason to Smile Suicide Awareness and Prevention founder Casey Szmata.
“Our non-profit raises money to fund suicide awareness and prevention events across the Peace County. With the growing number of mental health issues and suicides in the North zone, it is imperative that we have money to fund these desperately needed resources in our area. We need to be proactive and save lives.”
Szmata says funds they raise go to events like the Suicide Awareness Walk held in September and the organization also helps fund courses, programs and groups that support suicide prevention.
“We started the campaign to not only raise money, but to bring much-needed awareness to the area as our suicide rates are the highest in the province,” Szmata explains.
“We all know someone who is struggling with mental health issues, and someone who has succumbed to suicide. We need to do better, we need to take care of each other, and we need to have resources in place before it’s too late.”
Szmata says they have a goal to raise $40,000, but they are happy with any amount of money they are able to raise during the tough economic times.
“Cookie prices have gone up from last year,” Szmata says. “They are now $2 per cookie, so $24 per dozen, but we still receive 100 per cent of the profits.
“We would like to say a huge thank you to Tim Hortons for giving us this amazing opportunity. Thanks to the amazing staff and thank you Peace Country for your continued and loyal support.”